Intelligent tracking concepts for digital growth
Web analytics and online marketing data are the basis for digital growth. Only those who analyze their data can effectively optimize digital marketing. Facts count, not gut feelings!
our services
Your solutions – our services | All from a single source.
Efficient. Economically. Transparent. This is what we have stood for as an online tracking provider since 2017.
Google Tag Manager (GTM)
Add GTM to your Shopify store within a minute and get a ready-to-use GTM container, tailored exactly to your store.
Google Analytics (GA4 + Universal)
Set up Google Analytics 4 (GA4) and Universal Analytics Enhanced Ecommerce with many custom dimensions and metrics.
Advanced data layers
Extended data layers for all available events and data.
Click here for a full breakdown.
Google Ads conversions
Set up micro and macro conversions, get all sales data and prepare remarketing in your Google Ads account.
Facebook pixel events
Get all the important events in your Facebook pixel along with your dynamic retargeting lists.
30+ integrations
With our advanced DataLayers and GTM Setup you can integrate Pinterest, Twitter, Linkedin, Tiktok and many other platforms.
Server-side tagging
Full server-side tagging setup including server-side GTM, Analytics, Google Ads and FB Conversion API.
FB Conversion API
All events for FB CAPI are included in our server-side tagging add-on with an event match rate of over 8.8.
World Class Support
We're here to help with our customer success team, data specialists and developers.
Know-how
Experience in all major marketing disciplines
A complete Google Tag Manager setup
Ads-Tracking inserts GTM and data layers into your Shopify store within a few days and gets a ready-to-use GTM container, tailored exactly to your store.
- ZDone for you: setup option where we set everything up for you
- ZGoogle Analytics (GA4 + UA), Google Ads, Facebook Pixel and many others
- ZReady-made GTM container with the most important tags, triggers and variables
- ZCustomized special solutions possible
- ZTesting & Data Validation
Google Analytics 4 and Universal Analytics
Ads Tracking offers a full Google Analytics setup with many custom reports, dimensions and metrics.
- ZThe recently launched new Google Analytics: GA4
- ZMultiple analytics properties (GA4 + Universal Analytics)
- ZCustom dimensions, metrics and reports
- ZUser metrics such as user newness, type, frequency, etc.
- ZTesting & Data Validation
Advanced Data Layers
| product level | order level | user level |
| product name | Order ID | UserID |
| Product Category | Order total price | UserType |
| Product SKU/ID | Order shipping price | User Recency |
| Product Google Feed ID | Order Tax | user frequency |
| ProductType | Order coupon code | User Monetary (Total Spent) |
| Product Category | payment type | User Order Count |
| product brand | Payment Currency | User Email (hashed) |
| Product total price | User First Name | |
| Product shipping price | UserLastName | |
| Product Quantity | UserPhone | |
| Product tax | UserAddress | |
| Category/Collection Name | User Zip Code | |
| Category/Collection ID | User City/Province/Country |
| event name | triggers | Data |
| Global | All Pages | Page level, user level |
| Product Impression | Collection/Category pages | Product-level data of all products impressed |
| Product click | Product Click in any listing | product level |
| product detail | Single product page | product level |
| Add to cart | A product added to the cart | Cart details (including products) |
| Initiate Checkout | Started checkout steps | Cart details (including products) |
| Check out steps | All checkout steps* | Cart details (including products) |
| Purchase | Thank you page | Order details, user-level data, products |
Google Ads Remarketing & Conversions
Google Ads integration is crucial for good performance. Ads tracking strengthens your Google Ads setup by connecting data layers and all available data via Google Tag Manager.
- ZRemarketing setup tags
- ZRemarketing setup tags
- Zevent tracking
- Zconversion tracking
- Zproduct views
- ZTesting & Data Validation
Facebook Pixel Events
Get all the important events in your Facebook pixel along with your dynamic retargeting lists.
- ZRemarketing setup tags.
- Zevent tracking. (add to cart, checkout, buy)
- Zproduct views.
- Zconversion tracking.
- ZTesting & Data Validation.
Google Data Studio report
One report to rule them all! We are preparing a customized Google Data Studio report where you can see all the important metrics in one place. The report contains:
- ZBest/worst performing products.
- ZBest/worst performing campaigns.
- ZGeographic Analysis.
- ZEcommerce Funnel.
- ZMany other important metrics.
Audit and setup of data analytics
Our team will be happy to review your current data analysis and set it up according to your individual requirements at no additional cost.
- ZData analysis health check for your accounts
- ZAnalyze the Done-For-You setup option
- ZCustomized, unique solutions for your needs
- ZTesting & Data Validation
- We also provide you with a video recording of our data specialists walking you through your setup and showing you how it works
This is what our customers think of us
The many positive reviews that we regularly receive show us how satisfied our customers are with our tracking and services. These are just three of more than 100 companies we have successfully worked with since 2017.
This is an analytics powerhouse of a service. Amazing people who deliver everything. The best investment we've made in understanding how our businesses are performing.
Our shop has a complex setup with some external domains. Ads tracking worked great with Google Tag Manager and Analytics 4. The support also helped us a lot with cross-domain tracking.
These guys are the real deal; We had provided everything to fix our Google Analytics tracking issues with our Shopify store but nothing worked. Not only did they fix GA tracking, they also set up GA4. Just unbelievable.
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