Unleash the
Full Potential
of Your Online Presence
Maximize your digital marketing success with precise web analytics and advanced tracking strategies. Make informed decisions and strategically increase your growth.
Your Solutions - Our Services
Server-side tracking optimizes your website's load speed, resulting in a lower bounce rate. Users stay longer on your site, which Google views positively.
With server-side tracking, you reduce the amount of HTML code and JavaScript files, improving the efficiency of search engine crawlers and making it easier for them to index your website.
Server-side tracking bypasses ad blockers and allows you to collect complete data that helps optimize your website and improve your Google ranking.
Thanks to more precise data analysis, you can identify relevant keywords and optimize your content to increase your visibility in search results.
Server-side tracking enables detailed analysis of backlinks. Use this information to optimize your link building strategy and improve your SEO performance.
Thanks to more precise data analysis, you can identify relevant keywords and optimize your content to increase your visibility in search results.
Life-saving solutions for advertisers
Best team
Best quality
Best experience
We offer top-notch server-side tracking services that help our customers optimize their online advertising.
Our server-side tracking has contributed to the growth of our customers through improved data quality and accuracy.
We have successfully completed over 550+ projects, helping our customers optimize their online advertising and boost their conversions.
Bypassing iOS, AdBlocker, and Co.
With Ads-Tracking, you can once again track users on iOS, Safari, AdBlock, Firefox, Edge, Opera, and other platforms. Your data volume will increase significantly. Remember: Data is the new gold!
Future-proofing despite the end of 3rd party cookies
By 2024, Chrome, which currently has a market share of about 55%, will also block 3rd party cookies, similar to Firefox and other browsers now. We support you in transitioning to server-side tracking so that your tracking continues to work.
Improved page speed
Your website no longer needs to load hundreds of tracking scripts. A single tracking script that captures data and sends it to the first-party server is sufficient. The rest is done by the server.
Tracking without "cookie consent"
With Ads-Tracking, you can track users even if they have not given consent via the CMP – and all this is GDPR-compliant.
Complete customer journey
With Ads-Tracking, you can track users correctly from start to finish. They are not considered as two or more users just because they come from different platforms, are active on different days, or use tracking blockers.
Clear tracking
Finally, you have a clear overview of your tracking strategy, without hundreds of different triggers, events, tools, and scripts scattered everywhere.
Own data collection and enrichment
With first-party tracking, you collect and own the data yourself. You can expand this through data enrichment and distribute it in a coordinated manner. This also serves as your data archive for future AI applications, data imports/exports, and more.
GDPR-compliant tracking
You no longer have to worry about violating GDPR. In future rulings, you can relax without getting a headache.
In the digital age, accurate data capture is a challenge. Adblockers, privacy settings, and other factors can impair data collection.
Our server-side tracking solution offers a robust answer to these challenges. It is less susceptible to disruptions and delivers more accurate and comprehensive data.
The diagram shows how various factors affect tracking and how our server-side tracking compares.
CONTACT US NOWServer-side tracking protects your valuable data from manipulation and security risks by processing it directly on your own server. This way, you maintain full control over your data and ensure the highest possible security.
Thanks to server-side data collection, you receive more accurate and complete information about user behavior. Avoid data loss due to browser restrictions or ad blockers and make informed decisions based on reliable data.
Server-side tracking reduces the load on your users' browsers, resulting in faster page load times and improved website performance. This can have a positive impact on both user experience and search engine ranking.
Server-side tracking allows you to work in compliance with data protection regulations by keeping the transfer and processing of personal information within the boundaries of your own infrastructure. Protect yourself and your customers from data breaches and legal problems.
Customize server-side tracking to your individual needs and seamlessly integrate it into your existing systems and processes. This flexibility allows you to make your web analytics and marketing strategies more efficient and effective.
With server-side tracking, you are not dependent on external tracking providers and can maintain control over your data. Benefit from increased independence and reduce dependence on third parties who may have their own interests.
Whether the tools work based on cookies, IP addresses or canvas fingerprinting, it must first be ensured that the tracking solution accurately captures user data on all pages.
What our Customers Think of Us
How satisfied our customers are with our tracking and services is reflected in the many positive reviews we regularly receive. These are just three of over 100 companies we have successfully worked with since 2017.
This is an analysis powerhouse of a service. Amazing people who deliver everything. The best investment we've made in understanding our business's performance.
jessica doe
IT Department, Airport Zurich AG
Our shop has a complex setup with some external domains. The ads tracking worked great with Google Tag Manager and Analytics 4. The support was very helpful even with cross-domain tracking.
Anne Spies
Investor Relations Manager Hornbach
These guys are the real deal; We had provided everything to fix our Google Analytics tracking issues with our Shopify shop, but nothing worked. They not only fixed the GA tracking, but also set up GA4. Simply amazing.
Mathias Tier
Marketing, Starbucks