Datenschutzerklärung

Datenschutzerklärung gemäß DSGVO

1. Collection of Personal Data

We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

Responsible for data processing:

Bünyamin Alirkilicarslan Ads-Tracking UG (haftungsbeschränkt) Michael-Vehe-Str. 17 74078 Heilbronn Germany Email: info@ads-tracking.de

For security reasons, this website uses SSL/TLS encryption to protect the transmission of personal data. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser bar.

2. Data Collection When Visiting Our Website

When using our website purely for information purposes, we only collect data that your browser transmits to our server (so-called "server log files"):

  • Visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference (referrer)
  • Browser used
  • Operating system used
  • IP address used (possibly in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website.

3. Cookies

To make visiting our website attractive, we use so-called cookies on various pages. These are small text files that are stored on your device.

  • Session cookies: Deleted after closing the browser
  • Persistent cookies: Remain on your device and allow us to recognize your browser on your next visit

You can set your browser to inform you about the setting of cookies and decide individually about their acceptance:

Please note that if cookies are not accepted, the functionality of our website may be limited.

4. Contact

4.1 Microsoft Bookings

This website uses the software Microsoft Bookings from Microsoft Corporation for online appointment booking.

For the purpose of scheduling appointments, the following data is collected:

  • First and last name
  • Email address
  • Phone number (optional, for phone appointments)

Processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR for the implementation of appointment arrangements.

Further information: Microsoft Privacy


4.2 Contact Form and Email Contact

In the context of contact, personal data is stored and used exclusively for the purpose of answering your request.

Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest)

Your data will be deleted after final processing of your inquiry, provided there are no statutory retention obligations.


4.3 WhatsApp Business

We offer you the opportunity to contact us via WhatsApp Business.

Stored data:

  • Mobile phone number (on WhatsApp)
  • First and last name (if provided)

Legal basis:

  • For specific business: Art. 6 para. 1 lit. b GDPR
  • For general inquiries: Art. 6 para. 1 lit. f GDPR

Further information: WhatsApp Privacy

5. Direct Marketing

Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar products by email.

Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in personalized direct marketing)

You can object to the use of your email address at any time. After receipt of your objection, use will be stopped immediately.

6. Online Marketing

Facebook Pixel with Advanced Matching

Within our online offering, the Facebook Pixel is used in advanced matching mode (Facebook Ireland Limited).

Purpose:

  • Targeted display of Facebook ads
  • Creation of custom audiences
  • Conversion tracking
  • Measurement of advertising effectiveness

Legal basis: Art. 6 para. 1 lit. a GDPR (consent)

You can revoke your consent at any time. Consent may only be given by users aged 13 and over.

Further information: Facebook Data Policy

7. Web Analytics Services

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited.

How it works:

  • Use of cookies to analyze website usage
  • Anonymization of IP address through extension _anonymizeIp()
  • No direct personal reference

Demographic characteristics: Creation of statistics on age, gender and interests of page visitors (non-personal).

Legal basis: Art. 6 para. 1 lit. a GDPR (consent)

You can revoke your consent at any time via the cookie consent tool.

Further information: Google Privacy Policy

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8. Retargeting / Remarketing

Our website uses Google Ads Remarketing to enable interest-based advertising.

How it works:

  • Cookie-based analysis of visited pages
  • Personalized ads in Google search results and on third-party websites
  • Cross-device remarketing (when logged into Google)

Legal basis: Art. 6 para. 1 lit. a GDPR (consent)

Objection possible:

Further information: Google Advertising Policies

9. Page Functionalities

9.1 YouTube Videos

This website uses the YouTube embedding function in extended privacy mode.

Notes:

  • Storage of user information only when playing videos
  • When logged into Google: Assignment to your account
  • Connection to Google network on each page visit

Legal basis: Art. 6 para. 1 lit. a GDPR (consent)

Further information:


9.2 Microsoft Teams

We use Microsoft Teams for online meetings, video conferences and webinars.

Processed data:

  • Registration data (name, email, phone, password)
  • Meeting data (subject, IP address, device information)
  • Visual and auditory contributions
  • Chat messages

Legal bases:

  • Art. 6 para. 1 lit. b GDPR (contract fulfillment)
  • Art. 6 para. 1 lit. a GDPR (consent)
  • Art. 6 para. 1 lit. f GDPR (legitimate interest)

Further information: Microsoft Privacy

10. Tools and Other

11. Rights of the Data Subject

Applicable data protection law grants you the following rights:

  • Right of access according to Art. 15 GDPR
  • Right to rectification according to Art. 16 GDPR
  • Right to erasure according to Art. 17 GDPR
  • Right to restriction of processing according to Art. 18 GDPR
  • Right to notification according to Art. 19 GDPR
  • Right to data portability according to Art. 20 GDPR
  • Right to revoke consent according to Art. 7 para. 3 GDPR
  • Right to lodge a complaint according to Art. 77 GDPR

RIGHT TO OBJECT

Objection based on balancing of interests:If we process your personal data based on our legitimate interest, you have the right to object to this processing at any time for reasons arising from your particular situation.Objection to direct marketing:You have the right to object at any time to the processing of your personal data for the purpose of direct marketing.If you exercise your right to object, we will cease processing the data concerned.

12. Storage Duration

The duration of storage of personal data is determined by the respective legal basis and processing purpose.

With consent (Art. 6 para. 1 lit. a GDPR): Storage until revocation of consent

For contract fulfillment (Art. 6 para. 1 lit. b GDPR): Storage until expiry of statutory retention periods (commercial and tax law)

For legitimate interest (Art. 6 para. 1 lit. f GDPR): Storage until exercise of right to object or until legitimate interest ceases

For direct marketing: Storage until objection to processing


Stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected.